“Curiosity has its own...

March 29, 2023

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...reason for existing."



The title of this month's article is actually the second half of an Albert Einstein quote that reads, "The important thing is not to stop questioning. Curiosity has its own reason for existing." We introduced thinking differently as a lead-in to innovation last month which we also know is a function of curiosity. As we continue our conversation around diversity of thought, we will speak directly to the importance of critical thinking. Even now, as the conversation around Open AI and ChatGPT ramp up to a fever pitch, the need for leaders to understand the importance of critical thinking has never been more crucial!

We define critical thinking as, "A process where leaders question their own assumptions, as well as those of others, using a mix of research, analysis, questioning and exploring new ideas to inform in a way not restricted by subjective perspectives of peers and/or the status quo." In this month's discussion, we will address the first four of eight critical thinking skills identified by Zety writer Michael Tomaszewski earlier this year. These four skills focus primarily on what critical thinking skills the leader needs to effectively make decisions based on their own critical thinking.

  • Analysis: The ability of the leader to collect and process information and knowledge is a crucial first step in effective critical thinking. The important attitudinal element of analysis is that it is a continuous process. In a VUCA (Volatile, Uncertain, Complex, Ambiguous) business environment, thinking that decisions are based on static events can end up being a fool’s errand. Effective analysis is an ongoing process where the leader is constantly gathering new information either based on new events or simply to continue validating the information they have on current events. The easiest way we’ve used in our own experience is taking Albert Einstein’s words to heart and never stop questioning!


  • Interpretation: The ability of the leader to conclude the meaning of processed information they have available to them becomes the next import critical thinking skill. In our coaching practice, we often refer to the DIKW (Data, Information, Knowledge, Wisdom) Cycle when facilitating or coaching around effective communications. The DIKW Cycle helps leaders fully appreciate the difference between content and context. For instance, it is common information that a tomato is a fruit. However, knowledge prevents us from putting a tomato in a fruit salad. Similarly, leaders know that information by itself (financial reports, operational reports, etc.) have limited value until their meaning is fully understood!


  • Inference: Now the leader must assess whether the knowledge they have is sufficient and reliable to support their decision-making process. Here is where the leader’s decision-making and decision risk come into play. One of the best pieces of advice as a young executive was from my then leader who advised me to make my best B+ decisions. His meaning was that we had to acknowledge that there would rarely, if ever, be a time when leaders have all the information needed for an A+ decision. Rather, understand when there is enough information to make the decision and acknowledge that forward progress on a B+ decision where other information would follow is better than no progress waiting for the perfect decision!



  • Evaluation: Having information available to the leader still necessitates that they have the ability to make decisions based on the available information. Being a Leonardo de Vinci fan, there is an expression attributed to him that says, “Knowing is not enough; we must apply. Being willing is not enough; we must do.” Hiding behind fear of making the wrong decision or fear of not having enough information for the safest decision is no excuse for not making the leadership decision to move forward. Action is the way forward for any leader and being able to take the newfound knowledge and decide is the action their followers are expecting!


These first four critical thinking skills focus on the leader’s ability to formulate and decide what is the best way forward. They outline key activities that inform the decisions leaders make each and every day in a VUCA business environment. Certainly, there is a role to play for AI-informed technologies. However, the leader leverages these technologies to make very human decisions!


How are you leveraging critical thinking to support your business decisions? If you’re not sure, we can help.


Lead Well!

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