Don’t Raise Your Voice…

July 28, 2019

Share this article:

…Improve Your Argument!


Much is written about conflict and how society continues to struggle with managing it in an open forum. I see this struggle first-hand with my own clients who continue to work on their effective communications skills, especially with those who disagree with them. One of the key skills of leadership is the ability to influence and persuade their teams to go where they have not yet gone before, knowing they have to change but cannot do it on the strength of their own motivations. The Leader’s ability to persuade, and manage through the potential resistance, is directly proportional to their ability to build an argument supporting why their followers should behave differently than they are currently.



With the advent of technology infused communications tools, the ability to persuade should be easier. The ability to reach more people efficiently theoretically makes the process itself more efficient. However, if you put a more powerful power saw in the hands of a lousy carpenter, it by itself does not make the carpenter better. Instead, it means the carpenter will screw it up just that much faster! In similar fashion, giving efficiency tools to people who don’t know how to effectively communicate, or think critically, merely highlights these flaws faster!


  • Don’t raise your voice – All things being equal, effective leaders should never ever have to raise their voice when faced with conflict or other persuasion scenarios. Invariably, during a spirited conversation, one party’s emotions will show by raising their voice above the norm to be heard. While they may justify the higher volume as a sign of passion behind their point, in reality it means they are losing ground in the rational debate, so they stay front and center with volume. Of course, the natural reaction by the other party, or parties, is to do the same thing, only decibels higher until the conversation nets out to a good old-fashioned shouting match where no one is actually listening anymore, just waiting for the next opportunity to shout back!


  • Improve your argument – This is where effective leaders shine in their ability to persuade followers. We’ve written in this forum in the past about the ability to derive context and meaning from a set of facts. This is to minimize, or avoid altogether, the logical fallacies seen in business disagreements such as anecdotal arguments, ad hominem strategies and overusing emotional appeals to name just a few. In this world of fake news, how leaders collect and apply meaning is crucial to improving their arguments. The leader’s argument also needs to resonate with followers which means it has to be both logically grounded and emotionally delivered, but without overdoing the emotional delivery as stated above. People don’t disagree on the facts. They disagree on the interpretation of the facts. Improving the argument means applying critical thinking such that followers are not creating their own interpretation of the facts to suit their own argument, which is likely more favorable to themselves and not to the team or organization as a whole!


I recently came across a quote that resonated given the public “shouting” in the media, both mainstream and social. It goes, “Are we shouting at each other because we disagree or because we agree and don’t know what to do?” I believe most would land on disagreement as the main cause of public disagreement. However, leaders must also consider the second part of the question as an option as well. The ability of the leader to determine whether the argument is about what needs to be done or how it needs to be done rests on their ability to ask the right questions, listen for the logic AND the emotion to get to the core of the issue!


Conflict is not pleasant or easy to manage, especially in the dynamic business environment of the 21st Century. When leaders effectively manage their own emotions and voice levels to continue to seek out the core issue, conflict management becomes easier and much more effective in the long run!


How are you improving your argument?


Lead well!

Follow Us:

Our Latest Insights

By Rick Lochner • October 26, 2026
...by its resiliency in uncertainty”
How are you leveraging AI to differentiate your business?
By Rick Lochner • September 28, 2026
...so that you can do something about it now”
By Rick Lochner • August 26, 2026
...it’s the product of their interaction.” While we’ve written intermittently about systems and processes, the current VUCA (Volatile, Uncertain, Comple, Ambiguous) business environment compels us to spend more time on how important systems thinking is to effective leadership. We are using the title quote from the late Russell Ackoff , who was a pioneer in the field of operations research, systems thinking and management science. And to illustrate the importance of the title quote, we will use a case study we came across a year ago to drive the point home. The project was a joint venture between General Motors and Toyota named the New United Motor manufacturing, Inc. or NUMMI for short. The goal of the venture was to apply the lessons Toyota learned around lean manufacturing to a failing GM plant in Fremont, California. The results were dramatic in the increased productivity of the plant proving that transformation could occur with fundamentally the same personnel in the plant before and after the switch. While the application of lean methodologies succeeded in producing much improved results, the lessons learned were ultimately lost on GM leadership. They concluded that it was the processes alone that created the change since the personnel were basically the same. In fact, it was the interrelationships between the processes that carried the success of the venture overall. Today, that plant is owned by Tesla. So, what does that mean in a VUCA business environment? It means that leaders trying to react and flex to pieces and parts of the system that are impacted by change will struggle to solve the problem in a sustainable way. It is understanding that volatility and/or complexity, while deeply affecting one particular part of the system, ultimately has systemic impacts across other systems as well. It also means that uncertainty and/or ambiguity will make it difficult to ascertain where the solution lies without looking at the business through the lens of systems thinking. Now, just for the fun of it, let’s throw in the impact of artificial intelligence (AI). The AI impact has come at the business environment with a vengeance to the point where we are already seeing the strategic and systemic challenges encountered by early adopters. In our estimation, it once again looks like business leaders are adopting AI as a workforce replacement instead of addressing where AI fits into the current and desired systems approach to the business. Once again, the absence of being able to see the interrelationships between systems creates major blind spots and lessons not learned similar to the NUMMI and GM venture. From our 2022 book, “ Finding the Missing Piece : The Impact of Effective Communications on sustainable Success”, we define systems thinking as, “...a holistic approach focusing on how a system’s components work together, how a system operates over time as well as how it operates in the context of other larger systems.” The only way systems can provide the foundational value to the organization is through leaders who can fully appreciate and understand its benefits, especially in a VUCA business environment! How are your leadership interactions enhancing the business systems? If you’re not sure, we can help . Lead Well!