“Content is the King...

January 29, 2024

Share this article:

...Context is the Kingdom."


We’ve written extensively on the importance of context in leadership ranging from effective communications to critical thinking to effective decision-making. We recently came across the title quote in an article by Dave Ulrich as yet another reminder of the importance of context over content for effective 21st Century leadership. Additionally, we’ve actively embraced artificial intelligence (AI) as an important support tool for our leadership and business coaching practice. One of the key lessons in using AI (ChatGPT in this case) most effectively is the ability to leverage the right prompts or questions to support the issue at hand.

Recently we had a conversation with ChatGPT and asked it the following question:


What are the top 3 tips to ask ChatGPT great questions?


The response back is listed below without edits:


  • Be Specific: Provide clear and specific details in your question. Instead of asking vague or broad questions, narrow down the scope to get more focused and accurate answers.
  • Provide Context: Give ChatGPT context about your question to help it understand the background and purpose. Context can be crucial for generating more accurate and tailored responses.
  • Ask Open-Ended Questions: Frame your questions in a way that encourages detailed and informative responses. Avoid yes/no questions, as they may result in brief answers. Open-ended questions encourage more in-depth exploration of the topic.


What immediately came to mind was how familiar these answers are in the many coaching sessions, workshops and even books we’ve read and written around effective communications! We know that effective communications is the biggest issue in business leadership today with the largest impact being the proliferation of unclear expectations between leaders and followers. With that in mind, let’s break down each of these suggestions in the context of being a more effective communicator as a leader:


Be Specific: Probably one of the most challenging communications challenges is leaders being specific enough in their expectations to their teams. Throughout my executive leadership career across multiple industries and organizations, my communications guideline was always based on, “The more specific the ask, the more specific the outcome”. However, it doesn’t mean that leaders must go through every detail of the ask. It does mean the intended outcome must be clearly understood so the team can operate within that intent. By way of example, we were recently working with a group of leaders who were actually saying the same thing without realizing it and the tone was taking a turn to frustration. When the discussion turned to specifics about what each was saying, the clarity brought the conversation back to a constructive outcome!


Provide Context: We live and work in an information-rich, knowledge-poor world. Leaders are constantly bombarded with content, a situation actually enabled by tools such as ChatGPT. It is therefore a crucial skill of leaders to provide contextual meaning to their expectations to enhance the understanding of their followers. One only has to look at the prevailing leadership development processes as an example of the importance of context. Merely attending training on a specific skill or set of skills is a first step in actually improving one’s leadership skills. Developing those skills in the context of the work through coaching, mentoring, assessments, etc. is the only way to ensure the skills are being leveraged for the overall success of the teams and business!


Ask Open-Ended Questions: Another one of our frequently used communications guidelines for effective leadership communications is using open-ended questions to create a discussion versus a conversation that feels more like an interrogation than a discussion. There are six ways to open with a question, Who-What-Why-Where-When-How. Any question that begins with Who, Where or When can be answered with one word or few words answers. We coach our client leaders to avoid Why questions altogether. Unless the tone of the question is spot on (and it rarely is), the conversation can get defensive. The best two ways to open a question that is most likely to generate a meaningful discussion are What and How questions. It is the reason we end every newsletter and blog with an open-ended question beginning with either of these two words!


ChatGPT is merely a tool that enhances the information flow to its user. As such, it is only as useful as the user’s ability to optimize its power. Replacing a hand saw with a power saw in the hands of a lousy carpenter only results in faster screw-ups! Leaders must master the art of effective communications before tools like ChatGPT can support effective communications and create sustainable success for their organizations!


How well do your followers understand their kingdom? If you are not sure, we can help!


Lead Well!

Follow Us:

Our Latest Insights

How are you leveraging AI to differentiate your business?
By Rick Lochner • September 28, 2026
...so that you can do something about it now”
By Rick Lochner • August 26, 2026
...it’s the product of their interaction.” While we’ve written intermittently about systems and processes, the current VUCA (Volatile, Uncertain, Comple, Ambiguous) business environment compels us to spend more time on how important systems thinking is to effective leadership. We are using the title quote from the late Russell Ackoff , who was a pioneer in the field of operations research, systems thinking and management science. And to illustrate the importance of the title quote, we will use a case study we came across a year ago to drive the point home. The project was a joint venture between General Motors and Toyota named the New United Motor manufacturing, Inc. or NUMMI for short. The goal of the venture was to apply the lessons Toyota learned around lean manufacturing to a failing GM plant in Fremont, California. The results were dramatic in the increased productivity of the plant proving that transformation could occur with fundamentally the same personnel in the plant before and after the switch. While the application of lean methodologies succeeded in producing much improved results, the lessons learned were ultimately lost on GM leadership. They concluded that it was the processes alone that created the change since the personnel were basically the same. In fact, it was the interrelationships between the processes that carried the success of the venture overall. Today, that plant is owned by Tesla. So, what does that mean in a VUCA business environment? It means that leaders trying to react and flex to pieces and parts of the system that are impacted by change will struggle to solve the problem in a sustainable way. It is understanding that volatility and/or complexity, while deeply affecting one particular part of the system, ultimately has systemic impacts across other systems as well. It also means that uncertainty and/or ambiguity will make it difficult to ascertain where the solution lies without looking at the business through the lens of systems thinking. Now, just for the fun of it, let’s throw in the impact of artificial intelligence (AI). The AI impact has come at the business environment with a vengeance to the point where we are already seeing the strategic and systemic challenges encountered by early adopters. In our estimation, it once again looks like business leaders are adopting AI as a workforce replacement instead of addressing where AI fits into the current and desired systems approach to the business. Once again, the absence of being able to see the interrelationships between systems creates major blind spots and lessons not learned similar to the NUMMI and GM venture. From our 2022 book, “ Finding the Missing Piece : The Impact of Effective Communications on sustainable Success”, we define systems thinking as, “...a holistic approach focusing on how a system’s components work together, how a system operates over time as well as how it operates in the context of other larger systems.” The only way systems can provide the foundational value to the organization is through leaders who can fully appreciate and understand its benefits, especially in a VUCA business environment! How are your leadership interactions enhancing the business systems? If you’re not sure, we can help . Lead Well!
Green road signs labeled “LEADER” left and “FOLLOWER” right on a pole
By Rick Lochner • July 26, 2026
This is a question every leader of any business (for profit or non-profit) of any size and any industry or market needs to regularly ask themselves. It is a critical question in that it establishes the very reason a leader earns the privilege of being called a leader.