“A goal is planned conflict...

November 22, 2020

Share this article:

...with the status quo.”



It is the time of year when leaders evaluate the results of what has been a very challenging year. The purpose is to presumably create new goals to continue achieving desired results next year. Yet, no matter how many leaders I ask what their goal planning process looks like, the vast majority simply do not have one. The closest processes resemble an organizational to-do list with little or no context behind them. But is that enough? As the title quote from Hyrum W. Smith suggests, those goals must be strong enough to move to a desired future that is likely in conflict with the status quo.


The challenge is that merely setting goals is never enough in and by themselves to create the necessary level of planned conflict. We wrote about this idea two years ago on how an effective goal planning process is a great motivator for success! The component we want to focus on in this post is identifying the potential obstacles that might undermine successful goal achievement. In this video on goal planning, I draw on my own experience as a pilot creating flight plans when flying from one location to another location. Pilots must check all the potential obstacles such as weather, terrain and other air traffic to ensure a safe flight. So too must business leaders identify potential personal and organizational obstacles to overcome the status quo to ensure forward progress and achieving desired results!


Identifying the potential obstacles provides valuable information on the resources and level of effort to overcome them when they appear. An example at the organizational level is the force field analysis created by Kurt Lewin in the 1940s pictured below:

The driving forces identify why the goal is important to move forward while the restraining forces are the potential obstacles to achieving the goal. By identifying the potential obstacles up front, contingency solutions are put in place to overcome each potential obstacle.



So, what are the typical obstacles leaders face when defining and executing their goal planning process? The most common examples are physical and tangible such as time, money, human resources etc. They are easily observable and measurable thus receiving much of the focus. But what of the intangible and attitudinal obstacles? For example, If the only obstacle to creating organizational inclusion was tangible, we would be much further along in creating inclusive cultures. The hardest obstacles to overcoming the status quo are attitudinal and must be addressed in much the same process as the tangible obstacles. Attitudinal obstacles may be more difficult to define than their physical counterparts but defined they must be!


Proactively identifying potential obstacles along with their possible solutions and actions to overcome them is an integral part of an effective goal planning process. A leader only has to reflect on the last time they were blind-sided by an unexpected obstacle and the amount of time and energy it took to overcome it. Leaders conservatively spend between three to five times more time and energy reacting to an obstacle as opposed to executing a proactively planned course of action to overcome that same obstacle.


To continue to grow as individuals, teams and organizations, the status quo must be viewed as the enemy! Having the right tools to defeat an intended enemy is paramount to successfully defeating that enemy time and time again!


How will your goal planning process defeat the enemy of your success?


Lead well!

Follow Us:

Our Latest Insights

By Rick Lochner • October 26, 2026
...by its resiliency in uncertainty”
How are you leveraging AI to differentiate your business?
By Rick Lochner • September 28, 2026
...so that you can do something about it now”
By Rick Lochner • August 26, 2026
...it’s the product of their interaction.” While we’ve written intermittently about systems and processes, the current VUCA (Volatile, Uncertain, Comple, Ambiguous) business environment compels us to spend more time on how important systems thinking is to effective leadership. We are using the title quote from the late Russell Ackoff , who was a pioneer in the field of operations research, systems thinking and management science. And to illustrate the importance of the title quote, we will use a case study we came across a year ago to drive the point home. The project was a joint venture between General Motors and Toyota named the New United Motor manufacturing, Inc. or NUMMI for short. The goal of the venture was to apply the lessons Toyota learned around lean manufacturing to a failing GM plant in Fremont, California. The results were dramatic in the increased productivity of the plant proving that transformation could occur with fundamentally the same personnel in the plant before and after the switch. While the application of lean methodologies succeeded in producing much improved results, the lessons learned were ultimately lost on GM leadership. They concluded that it was the processes alone that created the change since the personnel were basically the same. In fact, it was the interrelationships between the processes that carried the success of the venture overall. Today, that plant is owned by Tesla. So, what does that mean in a VUCA business environment? It means that leaders trying to react and flex to pieces and parts of the system that are impacted by change will struggle to solve the problem in a sustainable way. It is understanding that volatility and/or complexity, while deeply affecting one particular part of the system, ultimately has systemic impacts across other systems as well. It also means that uncertainty and/or ambiguity will make it difficult to ascertain where the solution lies without looking at the business through the lens of systems thinking. Now, just for the fun of it, let’s throw in the impact of artificial intelligence (AI). The AI impact has come at the business environment with a vengeance to the point where we are already seeing the strategic and systemic challenges encountered by early adopters. In our estimation, it once again looks like business leaders are adopting AI as a workforce replacement instead of addressing where AI fits into the current and desired systems approach to the business. Once again, the absence of being able to see the interrelationships between systems creates major blind spots and lessons not learned similar to the NUMMI and GM venture. From our 2022 book, “ Finding the Missing Piece : The Impact of Effective Communications on sustainable Success”, we define systems thinking as, “...a holistic approach focusing on how a system’s components work together, how a system operates over time as well as how it operates in the context of other larger systems.” The only way systems can provide the foundational value to the organization is through leaders who can fully appreciate and understand its benefits, especially in a VUCA business environment! How are your leadership interactions enhancing the business systems? If you’re not sure, we can help . Lead Well!