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What to Read

In a departure from my normal book review this month, I am instead featuring a magazine article related to this month’s topic. This article is the one that initially fueled my interest in generational diversity as it pertains to leadership development. It comes from the May 28, 2007 issue of Fortune magazine and is titled “You Raised Them, Now Manage Them”. Apart from the pithy title, the article does raise interesting generational characteristics today’s leaders must pay attention to.

Of note is a quote from one of the contributors early on in the article. When referring to Generation Y, Bruce Tulgan, the founder of leading generational research firm RainMakerThinking said, “This is the most high-maintenance workforce in the history of the world. The good news is they’re also going to be the most high-performing workforce in the history of the world. They walk in with more information in their heads, more information at their fingertips-and, sure, they have high expectations, but they have the highest expectations first and foremost for themselves.”

However, my favorite story is that of a CEO of an engineering firm who invited a new employee’s mother to join her daughter on her first day of work. The CEO gave them both a tour of the company and explained to both of them the importance of what the employees were doing. While I realize this doesn’t happen all the time, it happens and it is a new reality that all leaders must learn to understand.

Enjoy the Article.


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