The end of the year holiday season is, among other things, a season of hope. As we take stock of 2008 and begin to focus on 2009, we are filled with hope for a better life in whatever way is meaningful to us. However, hope alone is not going to carry the day. Hope has to become a Vision which further translates to Strategies, Goals and Actions that lead to Improved Results. In his 2002 best seller "Hope Is Not A Strategy - The 6 Keys to Winning The Complex Sale", Rick Page lays out very definitive sales strategies to differentiate your value and effectively close sales in a business-to-business selling environment. While the definition of complex may have changed in the last 6 years, in today's global and very uncertain business landscape, we can ill afford to "hope" we close a deal or "hope" the client buys from us again. We cannot leave cash flow to chance!

One of the key points Rick makes is the need for an effective sales strategy and the importance of communicating that strategy. Sales strategies are executed at multiple levels and must be aligned both internally and externally with the client's buying process. Using the Business Alignment Model enables your business to achieve both levels of alignment to differentiate your value and improve sales results.

Enjoy the book!